$200 MILLION USD SPENT ON APPS OVER XMAS PERIOD

$200 MILLION USD SPENT ON APPS OVER XMAS PERIOD

Consumers spent RP 196 million on apps, in-app purchases and subscriptions on Christmas Day 2017 across the App Store and Google Play, according to new data from Sensor Tower. The report, while excluding Android revenue in China, represents a 12.3 percent increase over last year’s spending of approximately RP 174 million.

That speaks to a still-growing market for apps and games as well as the potential for developers to generate new revenue streams by way of subscriptions sold through their apps. In fact, the recent App Store trend of pixel art coloring books were all fueled by subscriptions, whereas in the past, apps of that nature would charge one-time fees for unlocking premium content.

The report also notes that non-game apps saw a higher growth rate than mobile games, with approximately 66 percent year-over-year growth compared with 5.2 percent for apps. However, games are still raking in the most money, going from RP 150 million in 2016 to RP 158 million in 2017. Non-games, meanwhile, climbed RP 14 million from RP 24 million to RP 38 million.